A vision statement is an aspirational statement made by an organization that articulates what they would like to achieve. Furthermore, the vision guides the direction of the organization's efforts. To help create your vision check our guide to writing a good vision statement! We've come across a LOT of vision statements while working with clients of all shapes and sizes, helping them execute strategy. Some of these vision statements are good, some are bad, most come somewhere in between.
These vision statement examples should be used in conjunction with our overall strategic planning guide. Sample Vision Statement: "Producing and selling locally sourced cakes and pies that are; so delicious and satisfying , that every customer who leaves our store does so with a smile. Their vision is "Be, and be recognized as, the best consumer products and services company in the world. Their vision is "To empower people to snack right.
We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. That's the end of our post on examples of good vision statements, so thanks for reading! Hopefully, our examples gave you some inspiration to start creating your own vision statement. Everybody needs to have a say and feel a sense of ownership. After all, it's your team's vision—not the director's or reporting executive's sole vision. The statement should answer the question, " If everything is going right and the way we want things to, here's what it looks like.
To get buy-in, refer to the vision frequently at all levels in the flight department. This will legitimize it. Just think of Michelangelo's famous painting, The Creation of Adam. You see God and Adam's fingers very close—almost touching.
Put it on giant posters or paint the phrase on the hangar wall or in your lobby. Let your executives, employees and passengers know what you're about. Put it on your notebook binders and your passenger briefing cards. Think of it as branding for your flight department.
Translate into an image, a visual your team can relate to. You should see your vision statement a few times when walking through flight department facilities.
This vision statement example puts connection front and center and then uses active language to encourage just that. Licensing entertainment content around the world. Creating markets that are accessible to filmmakers. Netflix breaks its vision statement into three parts, each written in the active voice. This statement is especially effective because it uses strong, concise, thought-provoking verbs. Creative Commons gives a specific interpretation of the internet and what it is good for and positions itself in its ideal role making that happen.
This is a vision statement that is at odds with other views of the internet. It starts a debate. Is universal access to research and education actually the full potential of the internet? It is clear that Creative Commons thinks so.
Other people and organizations, who want people to pay for the information they put out, might not agree. This is an example of a vision statement that makes a controversial claim. It makes you take a side in the debate. It is specific about what it hopes to accomplish and what that accomplishment will do for the world. This is a classic vision statement example that describes a big-picture goal with an explanation of how it will change the world.
The goal is not to produce the most high-quality cars or sell the most vehicles. Instead, Tesla wants to inspire, embolden, and drive and encourage people. It says it wants to drive the transition to electric vehicles. Again: encourage, inspire, promote innovation. As a home design brand, IKEA focuses on creating a high quality of life for its customers—precisely what its customers think about when choosing to shop there. Cause no unnecessary harm.
Use business to protect nature. Not bound by convention. This vision statement is significant because it speaks directly to consumers. They are more likely to pay top dollar for high-quality, fair trade, and more sustainable products. The brand is also putting its customers first with its goal of being the most loved airline while maintaining the importance of making a profit for its shareholders.
So, when Southwest says it wants to be the most efficient and most profitable airline—leadership can measure these metrics and track how well the company aligns with its vision. Feeding and fostering communities is about a lot more than just serving hamburgers.
This is an example of a vision statement that places the organization in a larger role in the community than the one customers most likely think of. This vision statement example is short, sweet, and to the point. It describes the standing that Berkshire Hathaway HomeServices wants to have among its competitors and the value that it aims to focus on.
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