The social network behemoth says it uses your data to show relevant ads and keep you safe; if someone signs into your account from a country you're not usually in, for instance, Facebook can flag the activity as suspicious.
However, this is not a company with a good track record when it comes to looking after your data. Irrespective of how Facebook itself has used your information, it's certainly been careless in the ways that information has been shared with third parties. To make matters more complicated, Facebook owns WhatsApp and Instagram too, and can pool some of the information it gathers in those apps as well.
The best way to limit Facebook's tracking is to quit all three apps for good. If that's too extreme for you, we've got some more suggestions. For reference, the Facebook data policy is here , and you can read a more user-friendly explainer on how your data is handled here. If you want to use Facebook, you give it permission to log your activity on the site: where you check into, the groups you join, who you interact with.
This data is primarily used to serve up advertising that's more relevant to you, which in turn makes more money for Facebook. You can't really stop Facebook from collecting this information—it's the deal you make when you sign up—but you can limit how it affects the advertising you see by visiting the ad preferences page in your account on the web.
Open up Your interests to get a quick glance at what Facebook thinks you're into. It might have made some assumptions that are well wide of the mark. Under the Your information tab, you can see some of the ways Facebook is targeting advertising at you: your relationship status, your job title, where you went to college, and more.
If you don't want some or all of these pieces of information to be used by advertisers, hit the relevant toggle switch.
Open up Ad settings to make even more changes. Here you can control whether Facebook can use data from its marketing partners—and there are an awful lot of them—to put more relevant advertising in front of you. If you don't want this to happen, switch the setting from Allowed to Not allowed. Bear in mind that these settings don't reduce the number of advertisements you see on Facebook, nor do they delete the data that Facebook has amassed on you.
They just stop advertisers from specifically targeting you using that data. If you're happily married, you might suddenly start seeing ads for dating sites, but Facebook itself will still know your relationship status. Facebook's reach also goes way beyond Facebook itself. It has partnerships with a whole host of marketing firms and ad networks so that activities on other sites—including but not limited to logging into a third-party service with your Facebook account—can be combined with your Facebook profile.
Under "Apps, Websites and Plugins," click the "Edit" button. At first, this just looks like a way to disable app notifications and invites from other people, which is a big help on its own. However, you'll want to click the "Disable Platform" link in the bottom left corner.
Facebook gives you the standard warning about what disabling the platform does. If you're OK with it, click the "Disable Platform" button. Again, this won't remove information that app developers might have collected about you already. Stop logging into sites using Facebook: In the future, when you're adding an app or logging into a website try to avoid logging in with Facebook.
Stop friends' apps from seeing your info: Apps can still get your information through your friends. As your friends install apps, those apps can request permission to get info about you.
To put a stop to this, go back to the App Settings page. Then under "Apps Others Use" click the "Edit" button. You'll see everything that your friends' apps can see about you. Go through and uncheck every option listed on the page, and then click "Save. Apps aren't the only worry you'll run into on Facebook. Recently I told you how scammers use Facebook like-farming can put your privacy at risk. Find out how like-farming works and how you can avoid it.
If you want to like something safe that will also bring you the latest news and updates to stay ahead of the game in your digital life, head over to my Facebook page at Facebook. On the Kim Komando Show , the nation's largest weekend radio talk show, Kim takes calls and dispenses advice on today's digital lifestyle, from smartphones and tablets to online privacy and data hacks.
For her daily tips, free newsletters and more, visit her website at Komando. Email her at techcomments usatoday. Using Facebook's business tools , you can see what information apps and websites have sent to the company. From there, you can clear the information from your account and turn off future "off-Facebook activity" from your account. You'll be able to control this for all apps and websites so they'll no longer be able to share your search activity with Facebook.
From there, you can manage your Off-Facebook Activity, clear all history and turn off any future activity to your account. Once you clear the activity managed by the tool, Facebook will remove your identifying information that the apps and websites share. That means Facebook won't know which websites you visited or what you looked at, so you won't see any targeted ads from those sites.
If you'd like to control which ads you see or don't on Facebook, go to your Settings on your phone or desktop and select Ad Preferences.
Under Advertisers and Businesses, you can see which advertisers have run ads using a list uploaded to Facebook containing your information. By selecting a company and then choosing Don't Allow , you won't see ads from advertisers when they use a list from that company.
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