Following the development of modern analytical equipment it is now possible to detect miniscule traces of alcohol in the majority of soft drinks including fruit juices. These trace levels of alcohol can either come from the process used in the production of the flavourings that are used in some soft drinks or from the fruit juice.
For example modern analytical equipment will show trace levels of alcohol in an orange or a mango picked straight from the tree.
Flavourings are added to many thousands of food and drink products right across the UK food Industry because they are an essential component in delivering and maintaining the individual products unique, characteristic taste profile preferred by their consumers.
These trace levels of alcohol are so miniscule that they have no effect on the smell, colour or taste of the product and so bears no trace of its original nature. The body metabolises the alcohol faster than it is consumed, meaning it can have no possible intoxicating effect.
If you are asking whether our soft drinks are halal or not, we are not in a position to define that as we are a soft drinks company specialising in making soft drinks. We hope this answers your questions and allays your concerns about the suitability of Rubicon to be consumed by Muslims. White said group trading was in line with market based expectations and he would look at further acquisitions while continuing to grow sales organically.
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